Privacy Policy / APEX FIT

Privacy Policy

Last updated: 19 June 2026

Operated by KAL ECOMMERCE UK LTD, 82A James Carter Road, Mildenhall, Suffolk, United Kingdom 📧 Contact: info@apexfitmen.com

1. Introduction

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website (https://apexfitmen.com), place an order or interact with us in any way. It is established in accordance with the UK Data Protection Act 2018, the UK GDPR and the EU General Data Protection Regulation (EU Regulation 2016/679), the Privacy and Electronic Communications Regulations (PECR), and any other applicable international privacy laws.

By accessing our website or purchasing our products, you accept this Privacy Policy.

2. Data controller

KAL ECOMMERCE UK LTD
82A James Carter Road, Mildenhall, Suffolk, United Kingdom
📧 info@apexfitmen.com

3. Types of data collected

a. Personal identification data

We may collect the following data when you place an order or contact us: full name, email address, telephone number, billing and delivery addresses, payment information (processed through encrypted third-party gateways).

b. Device and usage data

Collected automatically through cookies, log files, tags, pixels and similar technologies: IP address, browser type, device type, operating system, referring pages, timestamps, browsing behaviour, session identifiers and basket data.

c. Marketing and tracking data

If you subscribe to our email or SMS services: opt-in status, communication preferences, engagement metrics (open rates, clicks).

4. Legal basis for processing

We process your personal data on the following bases: performance of a contract (for example, to process an order), legal obligations (for example, for tax and accounting purposes), legitimate interest (for example, fraud prevention, customer service), and consent (for example, for marketing communications).

5. Use of personal data

Your data may be used to process and fulfil your order, send confirmations, invoices and shipping updates, respond to customer service requests, personalise the user experience and improve the site, detect fraud or abuse, and send marketing communications (with your consent).

6. Sharing of personal data

We share your data only with trusted providers: Shopify Inc. (e-commerce platform), Google Analytics (analysis of user behaviour), and our SMS marketing provider where applicable [confirm your actual SMS tool, or remove]. We may also disclose personal data to comply with legal obligations or in response to a legitimate government request.

7. International transfers

Your data may be transferred to and stored outside the United Kingdom or the EU, including in Canada and the United States. We ensure that such transfers comply with applicable data protection laws and are secured through Standard Contractual Clauses where required.

8. Retention period

We retain your personal data for as long as necessary to fulfil the purposes described, to comply with our legal or tax obligations, or until you request its deletion (subject to legal limitations).

9. Your rights (UK and EU residents)

You have the right to access the data we hold about you, to request its correction or deletion, to object to processing for direct marketing purposes, to withdraw your consent at any time, and to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO). To exercise these rights, contact us at info@apexfitmen.com.

10. Cookies and tracking technologies

Our site uses cookies and similar technologies for functionality, analytics and marketing purposes. By using the site, you consent to the use of cookies unless disabled through your browser.

Details of cookies used: session_id, shopify_visit, shopify_uniq (session tracking), cart, storefront_digest (basket memory and access validation).

11. SMS marketing [include only if you actually run an SMS programme — otherwise delete this section]

By signing up to our SMS programme, you consent to receive messages relating to your order status, delivery and reminders, as well as promotional offers. You can unsubscribe at any time by replying STOP or using the unsubscribe link. Message and data rates may apply. Your data is shared with our SMS provider in accordance with applicable privacy standards.

12. Protection of minors' data

Our site is not intended for individuals under the age of 16. We do not knowingly collect data from minors.

13. Updates to this policy

We may revise this Privacy Policy to reflect legal developments, changes in our practices or site features. The most recent version will always be available at: https://apexfitmen.com/pages/privacy-policy

14. Contact

For any question, request or complaint regarding your personal data:

KAL ECOMMERCE UK LTD
82A James Carter Road
Mildenhall, Suffolk
United Kingdom
📧 info@apexfitmen.com